Final Project: Target Market Strategy

It is important to decide who specifically Beauty and the Bully is going to target. Teachers? Parents? Student? Although all of these groups will be impacted by the cause, Beauty and the Bully has to come up who we are going to target specifically. "Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you." - http://www.inc.com/guides/2010/06/defining-your-target-market.html

The target market for Beauty and the Bully will be teens ages 12-17. I feel that bullying hits the hardest during these ages and impacts kids the most. Whether they are the bully or the victim it is most common to see the cyber bullying (worst kind in my opinion) happening most often.  "The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (Target marketing)." Marketing pg 7. 

Also, because the schools being visited are middle through high schools, 12-17 are the ages that are  in those grades. Hopefully the target market will be only the root of all of the ages, and lives actually impacted by our cause.