To me, promotion is one of the most important parts of marketing. I could have a great campaign and team, but without promoting it, no one would have a clue what it is or what we do. These days social media is extremely important. One of the major things I want to focus on is sending posts about the campaign via Facebook, Twitter, and YouTube. These sites are very important for companies now a days." Promotion means activities that communicate the merits of the product and persuade target customers to buy it. " - Marketing pg 30.
In order to have a good handle on the social media, there will be multiple team members operating the pages. Posts need to be updated at least once a day. One is mandatory before 11:00. My goal would be more than one a day, but sometimes it can be hard to keep up. The posts will keep people updated with either anti-bullying quotes, updates on what the team is working on, pictures, and videos. We want to get the word on bullying out to everyone, not just the schools we speak to. Much of out target market is constantly on Facebook and Twitter and YouTube so these sites are a perfect way to reach out. Not to mention that a majority of cyber bullying happens directly through these sites.
Another way we will promote Beauty and the Bully is with the "BeautyandtheBully.com" (hypothetical) website. The website will also stay up to date with what the company is working on, or where we are speaking to next, etc. It will be a great idea to have a website in order to have something to refer people to when they ask about Beauty and the Bully.
A few more way I want to promote Beauty and the Bully is to have ads in magazines, on billboards, and on websites. The more people who know of Beauty and the Bully the better. Since this is a non-profit company, we thrive off of the awareness of our company, not sales.
"Promotion is the business of communicating with customers." - http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html#ixzz26xWhI3L1
Here is a letter from a school in Windsor, Colorado hypothetically approving my idea!