Wednesday, August 29, 2012

Final Project: Distribution

"Distribution is about how a business gets its products to the customers". - http://tutor2u.net/business/gcse/marketing_distribution.htm

Beauty and the Bully distributes itself to the community by going from school to school speaking. With a good website and information it will be easy to distribute the campaign even though it is not a product. Since the company does have awareness bracelets, these also help distribute the name. 


If kids wear the bracelets on their wrists throughout the day, they will conduct curiosity and attention which will therefore get the word out about Beauty and the Bully.


Another way to distribute the name and message (which is what is what needs to be distributed since there is not "product") will be to record some of the speeches when performing at school assemblies so that they can be on YouTube for people who didn't have a chance to see the team speak.



"The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers." - Marketing pg 12

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