Friday, September 14, 2012

EOC Week 10: Benifits VS Features

     Sometimes it is hard to tell the difference between benifits and features that a compmay offers. For instance: a product can have the latest software, best quality materials, cool design... but how does in benefit the customer. Is it simplicity? Accebility? Money Saving? Time Saving? What are the benefits? Consumer-oriented marketing means that the company should view and organize its marketing activities from the consumer’s point of view. It should work hard to sense, serve, and satisfy the needs of a defined group of customers, both now and in the future." Most good marketing companies that all have some similar traits : passion for providing value to customers. Attempting to view the world through the customers’ eyes can help the company create and maintain a secure customer relationship.
     "According to the principle of customer-value marketing, the company should put most of its resources into customer-value-building marketing investments."  By creating value for consumers, the company can capture value from consumers in return.

"A principle of sustainable marketing that holds that a company should put most of its resources into customer-valuebuilding marketing investments. A benefit answers the question "What's in it for me?," meaning the feature provides the customer with something of value to them. So-and this is where most businesses go wrong-that must mean" -
    No one wants to waste their time or money on something that brings them no benefit. Most consumers are more than smart enough to realize this. A successful company and marketing team will realize this and make sure to have value and benefit in their service, or product.
    The benefits of Beauty and the Bully are mainly to help the victims of bullying in schools. Each school that the team of speakers reaches out to, will have a lower rate of bullying. This will not only benefit the victims, but it will also benefit the schools as a whole. The school will have a happier atmosphere, higher attendance rates, less drama, and less hurt feelings. It almost hard to find what is NOT beneficial of "Beauty and the Bully."

Wednesday, September 5, 2012

EOC Week 9: Three Great Mission Statments

"To be efficient in the raising of funds and resources to provide financial support primarily to the excellent existing charitable organization Patriot Outreach. This is a non for profit charitable organization that we will begin to support through our hopefully annual rides. Vets Ride will continuously evaluate other worthy charitable organizations that serve our military personnel and we will be flexible in shifting our financial support when applicable." -Kathryn Lynch
"To create awareness to show that we care by donating time, talent, and most of all LOVE!" -Petrina Magee
"To raise awareness by supporting needy organizations through a form of art." -Nico Poblete
Out of all the bloggers in the class, these are the three mission statements I founf to be the best. I like Kathryn's because it sounds well thought out and seems to have much potential. The second mission statement stood out to me because it has passion. It's easy to see that Petrina has a lot of heart in her organization. I like the third mission statement because it is easy to understand, it is simple, and to the point. all of these are well thought out and well done mission statements. I see these organizations having a ton of potential.

BOC Week 9: Top Hits

1. Call Me Maybe – Carly Rae Jepsen

2. Payphone - Maroon 5 Featuring Wiz Khalifa

3. Somebody That I Used To Know - Gotye Featuring Kimbra

4. Wide Awake - Katy Perry

5. Lights - Ellie Goulding

The songs listed above are the Top 5 Summer Hits according to The reason these songs are so popular is not simply because people like them. So why do songs become popular? What makes a song become a hit. Of course it could be because the song gets played over and over on the radio, but that doesn’t necessarily make a song a hit. The songs get popular because they are memorable. They have catchy or memorable lyrics. These reasons cause the song to get stuck in a person’s head, therefore they start to want to hear the song and requests radios and DJ’s to play them. The reason these songs became top hits is because of the use of social media.