Wednesday, August 29, 2012

Final Project: Objectives



A company needs objectives in order to have a vision of where they want their company to go in the market. Especially a non profit company such as "Beauty and the Bully." Because the company cannot make goals from a money stand point, we need goals of how we want out company to benefit the community."The company needs to turn it's mission into detailed supporting objectives for each level of management. Each Manager should have objectives and be responsible for reaching them." Marketing pg 7. This quote clarifies how important objectives are.

According to  http://www.businessdictionary.com/definition/objective.html#ixzz26wxTukqv, the definition of an objective is "An end that can be reasonably achieved within an expected timeframe and with available resources. In general, an objective is broader in scope than a goal, and may consist of several individual goals. Objectives are a basic tools that underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals.

The brings me to the objectives of "Beauty and the Bully": 1 To Gain positive exposure locally and nationally throughout middle-highschools, 2. To inspire celebrities and major companies on board. 3. To create a positive influence on young lives.

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