"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:3"
The mission of Beauty and the Bully is "To spread the word about the seriousness of bullying. Our mission is to inspire youth to speak only kind words, and teach that it takes a kind heart and mouth to be truly beautiful."
We need a good mission statement to summarize in short what our company does. "A mission statement defines in a paragraph or so any entity's reason for existence" - http://www.missionstatements.com/
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