Needless to say... how could anyone (at least that is female/goes after the male gender) NOT like this commercial? I must say - next tot he M&M "Sexy and I Know It" ad, this was the BEST commercial of the Super Bowl Commercials. I was attention grabbing of course, even for those who aren't interested in men; it caught viewers attention noe the less. Although a majority of the Super Bowl's viewers are primarily men, there are lots of women who also watch it. Not to mention those poor uninterested ladies who are forced to watch it with their boyfriends or dads. Those women happen to get more excited for the creative commercials during the breaks. What a surpise this one was! How could you not be excited for the commercial breaks after this ad?
The ad was an interesting approach for H&M. It was for the men's underwear line. The commercial featured David Beckham standing, posing, flexing, and modeling the H&M men's boxer briefs. It couldn't have cost that much to make. I'm sure the profits off this commercial were phoenominal. It appealed more to women, however, it was a men's ad. Honestly, it wasn't a bad idea. What an out of the box way to appeal to both genders at once. Imagine all the ladies who zoomed to H&M to pick up their boy a set of these David-Beckham-Worthy briefs! Also, what guy wouldn';t want to look like David? I'm sure it cause a good mass of men to purchase the underwear as well. Hat's off to H&M, David Beckham, and the Creator of this ad. Well done.
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