It’s almost unbelievable to think that the video game industry is struggling. "It's not just us, but the industry as a whole." Says that Wall Street Journal in WSJ.com Video games used to be all the rage of teenagers. I mean I personally couldn’t even drag some boys away from the controller long enough to take me on a date. I think for some the enjoyment and consistency of playing video games hasn’t changed. What has changed is the way they purchase their games. The need for consoles is definitely fading. These days it is faster and easier to simply download the games off the internet. It honestly makes way more sense!
With the need for consoles fading, this definitely puts makers of xbox, play station, and Wii at risk. It is going to be hard for them to come up with a way to stay ahead of the times. I would say these companies are part of the cash cow category.
"When the recession hit, you had this massive downdraft [and everyone] stopped buying Wii games. Then, you had the rise of the Apple, iPad, and smartphones and suddenly the casual business changed from a $35 business to a $1, $3, $5 business." - http://www.cnbc.com/id/47614501/Is_the_Videogame_Industry_Dying
A huge reason the industry is struggling is people these days are always on the go. The average person doesn’t have time to sit around and play video games stuck to a screen. Smart phones are something that is the major cause for the down fall of video games. “There’s no question, people are shifting time — and their money — to mobile.” - http://www.cnbc.com/id/48178100 It’s much easier and more convenient to whip out your cell phone or ipad to play a game. You can use it anywhere, anytime, and any place. Now what video game can do that?