Wednesday, August 29, 2012
Final Project: Price
"Setting the right price is one of the marketer’s most difficult tasks. A host of factors come into play. But finding and implementing the right price strategy is critical to success." - Marketing Pg 5Price as far as money is not neccissarily a factor in a campaign. However, what out company does charge it's clients is their time. Schools have to agree to sacrifice their time out of the school day in order to hold the assembly where Beauty and the Bully can speak. Since it will be an event that can take up to an hour or more, it is important that the schools realize and respect the importance of out cause. They have to feel that they are not wasting the time they allow us to take from their class time.
"Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs." - http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html#ixzz26xWuIUxT
My hope would be that most schools are more than willing to have out team come help with bullying in their school. There is not a doubt in my mind that bullying is a problem in every single school, not to mention the internet. If teachers and staff at the school are aware of this, they should know that teaching the effects of bullying and inspiring kids to stop it is a good cause.