Final Project: Target Market Strategy

It is important to decide who specifically Beauty and the Bully is going to target. Teachers? Parents? Student? Although all of these groups will be impacted by the cause, Beauty and the Bully has to come up who we are going to target specifically. "Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you." - http://www.inc.com/guides/2010/06/defining-your-target-market.html

The target market for Beauty and the Bully will be teens ages 12-17. I feel that bullying hits the hardest during these ages and impacts kids the most. Whether they are the bully or the victim it is most common to see the cyber bullying (worst kind in my opinion) happening most often.  "The company must first decide who it will serve. It does this by dividing the market into segments of customers (market segmentation) and selecting which segments it will go after (Target marketing)." Marketing pg 7. 

Also, because the schools being visited are middle through high schools, 12-17 are the ages that are  in those grades. Hopefully the target market will be only the root of all of the ages, and lives actually impacted by our cause.

Final Project: Situation/SWOT Analysis

 "SWOT can help you handle both ordinary and unusual situations in your community health or development initiative, by giving you a tool to explore both internal and external factors that may influence your work." - http://ctb.ku.edu/en/tablecontents/sub_section_main_1049.aspx

Strengths- One of the strengths of Beauty and the Bully the team the organization has to go from school to school and speak. The team of speakers are not only great public speakers and do well in front of audiences, but they have also had experiences from bullying. Most of the members have either been bullies, been victims, or lost someone to bullying. Another strength of the organization is the well thought out and inpiring speeches performed at the schools. The way the topics are presented are in a way that kids will pay attention and listen and realize that bullying and being mean isn't cool.

Weaknesses- The organization does encounter a few weaknesses. The main weakness is the fact that this is non-profit organization. It is hard to get funding in order to travel, and to also make the braceletes that are handed out to students. Another weakness is not all schools are willing to sacrafice the time for the team members to come speak at the schools.

Opportunities- With enough money and connections behind Beauty and the Bully, the team will be able to travel the nation speaking and reaching out to schools. We will have the opportunity to talk with students effected by bullying and hopefully make a difference.

Threats- Although it is a good thing that there are other campaigns helping with bullying, they also become a threat to my project. There is are campaigns such as "Proud Mouth" and "StopBullying.Gov"who already reach out to people about bullying.

"The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" - marketing pg 32

Final Project: Objectives

A company needs objectives in order to have a vision of where they want their company to go in the market. Especially a non profit company such as "Beauty and the Bully." Because the company cannot make goals from a money stand point, we need goals of how we want out company to benefit the community."The company needs to turn it's mission into detailed supporting objectives for each level of management. Each Manager should have objectives and be responsible for reaching them." Marketing pg 7. This quote clarifies how important objectives are.

According to  http://www.businessdictionary.com/definition/objective.html#ixzz26wxTukqv, the definition of an objective is "An end that can be reasonably achieved within an expected timeframe and with available resources. In general, an objective is broader in scope than a goal, and may consist of several individual goals. Objectives are a basic tools that underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals.

The brings me to the objectives of "Beauty and the Bully": 1 To Gain positive exposure locally and nationally throughout middle-highschools, 2. To inspire celebrities and major companies on board. 3. To create a positive influence on young lives.

Final Project: Mission Statement

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:³"

The mission of Beauty and the Bully is "To spread the word about the seriousness of bullying. Our mission is to inspire youth to speak only kind words, and teach that it takes a kind heart and mouth to be truly beautiful."

We need a good mission statement to summarize in short what our company does. "A mission statement defines in a paragraph or so any entity's reason for existence" - http://www.missionstatements.com/

EOC Week 7: The Pitch

Beauty and the Bully

Typically when we think of bullying, we picture a large intimidating kid who steals peoples lunch money, and shoves nerds into lockers, but the reality is, bullying is so much more than that. Bullying comes in different levels and forms - Physical, verbal, indirect, and cyber bullying. (Cyberbullying can happen 24 hours a day, 7 days a week, and reach a kid even when he or she is alone. It can happen any time of the day or night. - http://www.stopbullying.gov/cyberbullying/what-is-it/index.html) No matter what form of harassment is used, it's all bullying, and it all hurts. 

One in seven students, from kindergarden through 12th grade has either bullied, or been a victim of it. An estimated 160,000 children miss school every day due to fear of being harassed by fellow students. One out of every ten students who drops out of school, does so because of repeated bullying. Bullying forces some to turn to self mutilation, such as cutting themselves. At least half of suicides among young people are related to bullying. Suicide is the third leading cause of death among youth, resulting in about 4,400 deaths per year.

Bullying is a subject that easily grabs my attention. I have personally been on both ends of the pendulum when it comes to bullying. I have been the victim, and unfortunately also the bully at times. Looking back I still regret not treating people kind. 

("No single factor puts a child at risk of being bullied or bullying others. Bullying can happen anywhere—cities, suburbs, or rural towns." - http://www.stopbullying.gov/at-risk/factors/index.html) I hate seeing children have a low self esteem due to the mean words of peers. Bullying is something that needs to be fixed, it is only getting worse. These days with the internet and sites like Facebook and Twitter, cyber bullying has become out of hand. Kids don't see how damaging their words can be, especially when they can't see the persons's reaction.

I would love to come up with a group of inspiring speakers, including myself, to go around to middle, and high schools to speak to the students. The goal of the team will be to bring awareness about bullying, encourage kids not to bully, to stand up for victims, and victims to have a support group to talk to. The group would be called Beauty and the Bully. This is a good name because Beauty and the Beast is a name people recognize. Changing the word beast to bully not only goes with the theme, but makes the bullies compare themselves to a "beast." Kids, even adults, need to learn that being kind is beautiful. A person cannot be truly beautiful with an ugly soul.

EOC Week 6: Me x3

Whenever I purchase anything it is usually because it speaks to me in someway. Be it a pair of pants, a shirt, jewelry. To be more specific, there are three item that I own which I can say definitely show my personality.

The first item I can think of is my school bag that I use for school. The heart is black and sparkly. It has a huge hot pink heart on the front. I bought the purse from "G by Guess." I remember passing the store and spotting the bag. I purposely went back into the store after work because I liked it so much. Now when I carry it around on my shoulder everyday at school, people can recognize it and assume my personality right off the bat.

Another Item of mine that portray me, is my mac laptop. Not only does my lap top go almost everywhere with me, it also has everything I need on it. On the front of my Mac I have a decal of Snow White. She is holding the apple logo just how she held the apple in the movie. This decal is the main reason my laptop shows my personality.

The final thing that I own that portrays my personality is my car. I drive an Audi TT. It is small and cute and silver. The car looks cute, but is honestly not the most perfect car out there. It has it's little scratches, glitches, and flaws, but I love my car anyways. This "hot mess" of a car is the exact reason why this car is me. But also, my car gives me personality as I drive around the town. When people spot the little car they can automatically try to assume what my personality must be like. If they judge me by my car, they would be correct.

I'm sure I own many other possessions that are "me"and portray who I am, but these would be the top three. I think it's important and smart to use items to describe you. People will get a feel for you before even meeting you. People are going to assume and judge anyways. Why not make their assumptions a little more accurate? 

EOC Week 5: Super Bowl Commercial (Midterm)

   Needless to say... how could anyone (at least that is female/goes after the male gender) NOT like this commercial? I must say - next tot he M&M "Sexy and I Know It" ad, this was the BEST commercial of the Super Bowl Commercials. I was attention grabbing of course, even for those who aren't interested in men; it caught viewers attention noe the less. Although a majority of the Super Bowl's viewers are primarily men, there are lots of women who also watch it. Not to mention those poor uninterested ladies who are forced to watch it with their boyfriends or dads. Those women happen to get more excited for the creative commercials during the breaks. What a surpise this one was! How could you not be excited for the commercial breaks after this ad?
    The ad was an interesting approach for H&M. It  was for the men's underwear line. The commercial featured David Beckham standing, posing, flexing, and modeling the H&M men's boxer briefs. It couldn't have cost that much to make. I'm sure the profits off this commercial were phoenominal. It appealed more to women, however, it was a men's ad. Honestly, it wasn't a bad idea. What an out of the box way to appeal to both genders at once. Imagine all the ladies who zoomed to H&M to pick up their boy a set of these David-Beckham-Worthy briefs! Also, what guy wouldn';t want to look like David? I'm sure it cause a good mass of men to purchase the underwear as well. Hat's off to H&M, David Beckham, and the Creator of this ad. Well done.