Friday, September 14, 2012

EOC Week 10: Benifits VS Features

     Sometimes it is hard to tell the difference between benifits and features that a compmay offers. For instance: a product can have the latest software, best quality materials, cool design... but how does in benefit the customer. Is it simplicity? Accebility? Money Saving? Time Saving? What are the benefits? Consumer-oriented marketing means that the company should view and organize its marketing activities from the consumer’s point of view. It should work hard to sense, serve, and satisfy the needs of a defined group of customers, both now and in the future." Most good marketing companies that all have some similar traits : passion for providing value to customers. Attempting to view the world through the customers’ eyes can help the company create and maintain a secure customer relationship.
     "According to the principle of customer-value marketing, the company should put most of its resources into customer-value-building marketing investments."  By creating value for consumers, the company can capture value from consumers in return.

"A principle of sustainable marketing that holds that a company should put most of its resources into customer-valuebuilding marketing investments. A benefit answers the question "What's in it for me?," meaning the feature provides the customer with something of value to them. So-and this is where most businesses go wrong-that must mean" -
    No one wants to waste their time or money on something that brings them no benefit. Most consumers are more than smart enough to realize this. A successful company and marketing team will realize this and make sure to have value and benefit in their service, or product.
    The benefits of Beauty and the Bully are mainly to help the victims of bullying in schools. Each school that the team of speakers reaches out to, will have a lower rate of bullying. This will not only benefit the victims, but it will also benefit the schools as a whole. The school will have a happier atmosphere, higher attendance rates, less drama, and less hurt feelings. It almost hard to find what is NOT beneficial of "Beauty and the Bully."

No comments:

Post a Comment