Wednesday, September 5, 2012
BOC Week 9: Top Hits
1. Call Me Maybe – Carly Rae Jepsen
2. Payphone - Maroon 5 Featuring Wiz Khalifa
3. Somebody That I Used To Know - Gotye Featuring Kimbra
4. Wide Awake - Katy Perry
5. Lights - Ellie Goulding
The songs listed above are the Top 5 Summer Hits according to http://www.billboard.com/charts/summer-songs. The reason these songs are so popular is not simply because people like them. So why do songs become popular? What makes a song become a hit. Of course it could be because the song gets played over and over on the radio, but that doesn’t necessarily make a song a hit. The songs get popular because they are memorable. They have catchy or memorable lyrics. These reasons cause the song to get stuck in a person’s head, therefore they start to want to hear the song and requests radios and DJ’s to play them. The reason these songs became top hits is because of the use of social media.
Wednesday, August 29, 2012
EOC Week 8: Creative Content
My creative content for Beauty and the Bully will be awareness bracelets. The bracelets will have anti bullying sayings not them such as "Words Hurt" “Sticks and stones hurt less” “Kind is beautiful” etc. The bracelets are a good promotion idea because both boys and girls will want to wear them. They will be a simple little reminder that people can carry with them to either remind them not bully, to stand up to bullies, or to not let words bring them down. These bracelets will be handed out at the assemblies held when the team goes to speak.
On the inside of the bracelets it will have our logo and website. This is so it doesn't take away from the message on the bracelet but people will still know what the campaign is behind the message.
Awareness bracelets are very popular and most kids won’t have a problem wearing them. The bracelets could even be designed to have a few different looks and go for girls and guy instead of just a co ed looking bracelet. Maybe the girl’s bracelet could have more sparkle and beads and the guys could be more plain. Or we could stick to just having latex stretchy co ed bracelets. Either way I definitely think the reminder / awareness bracelets are a low cost, easy way to encourage anti bullying.
Final Project: Evaluation Control
"Evaluation and control is an essential part of the management process. It is also the final stage, establishing how effective the business' many strategies have been. By measuring performance, the evaluation and control step tells business owners important information." - http://www.ehow.com/facts_7555862_meaning-evaluation-control.html
In order to pay attention to our success evaluation control is important. Beauty and the Bully can manage this by observing how much outreach we have. "Strategic Evaluation is far more demanding than planning" - https://sites.google.com/site/starategicmarketing/chapter-1-1/evaluation-and-control-of-marketing-performance On Facebook business accounts it has an evaluation to look at and make sure you are staying on top of things. It does this by showing if your outreach is up or down, and how much attention you get a week or per post. Paying attention to which posts gain the most views, "likes" and attention, helps narrow down posting about what catches attention and appeals to people's interests. Facebook also lists the number of "likes" your page gets. It would be beneficial to have goals of how many like to get by the end of the month, week, etc.
Another way to monitor outreach is paying attention to many view the YouTube videos are getting. Hopefully the views would get up to the 100,000's if not the 1,000,000's. Posting these videos on our social media sites will help them to get more views.
The goal of the outreach would be to get to point where schools are calling to have us talk, instead of us calling schools. It would be great to have schools calling us to return to speak annually for their assemblies. Another hope is that celebrities and major companies will want to come on board.
In order to pay attention to our success evaluation control is important. Beauty and the Bully can manage this by observing how much outreach we have. "Strategic Evaluation is far more demanding than planning" - https://sites.google.com/site/starategicmarketing/chapter-1-1/evaluation-and-control-of-marketing-performance On Facebook business accounts it has an evaluation to look at and make sure you are staying on top of things. It does this by showing if your outreach is up or down, and how much attention you get a week or per post. Paying attention to which posts gain the most views, "likes" and attention, helps narrow down posting about what catches attention and appeals to people's interests. Facebook also lists the number of "likes" your page gets. It would be beneficial to have goals of how many like to get by the end of the month, week, etc.
Another way to monitor outreach is paying attention to many view the YouTube videos are getting. Hopefully the views would get up to the 100,000's if not the 1,000,000's. Posting these videos on our social media sites will help them to get more views.
The goal of the outreach would be to get to point where schools are calling to have us talk, instead of us calling schools. It would be great to have schools calling us to return to speak annually for their assemblies. Another hope is that celebrities and major companies will want to come on board.
Final Project: Price
"Setting the right price is one of the marketer’s most difficult tasks. A host of factors come into play. But finding and implementing the right price strategy is critical to success." - Marketing Pg 5Price as far as money is not neccissarily a factor in a campaign. However, what out company does charge it's clients is their time. Schools have to agree to sacrifice their time out of the school day in order to hold the assembly where Beauty and the Bully can speak. Since it will be an event that can take up to an hour or more, it is important that the schools realize and respect the importance of out cause. They have to feel that they are not wasting the time they allow us to take from their class time.
"Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs." - http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html#ixzz26xWuIUxT
My hope would be that most schools are more than willing to have out team come help with bullying in their school. There is not a doubt in my mind that bullying is a problem in every single school, not to mention the internet. If teachers and staff at the school are aware of this, they should know that teaching the effects of bullying and inspiring kids to stop it is a good cause.
Final Project: Promotion
To me, promotion is one of the most important parts of marketing. I could have a great campaign and team, but without promoting it, no one would have a clue what it is or what we do. These days social media is extremely important. One of the major things I want to focus on is sending posts about the campaign via Facebook, Twitter, and YouTube. These sites are very important for companies now a days." Promotion means activities that communicate the merits of the product and persuade target customers to buy it. " - Marketing pg 30.
In order to have a good handle on the social media, there will be multiple team members operating the pages. Posts need to be updated at least once a day. One is mandatory before 11:00. My goal would be more than one a day, but sometimes it can be hard to keep up. The posts will keep people updated with either anti-bullying quotes, updates on what the team is working on, pictures, and videos. We want to get the word on bullying out to everyone, not just the schools we speak to. Much of out target market is constantly on Facebook and Twitter and YouTube so these sites are a perfect way to reach out. Not to mention that a majority of cyber bullying happens directly through these sites.
Another way we will promote Beauty and the Bully is with the "BeautyandtheBully.com" (hypothetical) website. The website will also stay up to date with what the company is working on, or where we are speaking to next, etc. It will be a great idea to have a website in order to have something to refer people to when they ask about Beauty and the Bully.
A few more way I want to promote Beauty and the Bully is to have ads in magazines, on billboards, and on websites. The more people who know of Beauty and the Bully the better. Since this is a non-profit company, we thrive off of the awareness of our company, not sales.
"Promotion is the business of communicating with customers." - http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html#ixzz26xWhI3L1
Here is a letter from a school in Windsor, Colorado hypothetically approving my idea!
In order to have a good handle on the social media, there will be multiple team members operating the pages. Posts need to be updated at least once a day. One is mandatory before 11:00. My goal would be more than one a day, but sometimes it can be hard to keep up. The posts will keep people updated with either anti-bullying quotes, updates on what the team is working on, pictures, and videos. We want to get the word on bullying out to everyone, not just the schools we speak to. Much of out target market is constantly on Facebook and Twitter and YouTube so these sites are a perfect way to reach out. Not to mention that a majority of cyber bullying happens directly through these sites.
Another way we will promote Beauty and the Bully is with the "BeautyandtheBully.com" (hypothetical) website. The website will also stay up to date with what the company is working on, or where we are speaking to next, etc. It will be a great idea to have a website in order to have something to refer people to when they ask about Beauty and the Bully.
A few more way I want to promote Beauty and the Bully is to have ads in magazines, on billboards, and on websites. The more people who know of Beauty and the Bully the better. Since this is a non-profit company, we thrive off of the awareness of our company, not sales.
"Promotion is the business of communicating with customers." - http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html#ixzz26xWhI3L1
Here is a letter from a school in Windsor, Colorado hypothetically approving my idea!
Final Project: Distribution
"Distribution is about how a business gets its products to the customers". - http://tutor2u.net/business/gcse/marketing_distribution.htm
Beauty and the Bully distributes itself to the community by going from school to school speaking. With a good website and information it will be easy to distribute the campaign even though it is not a product. Since the company does have awareness bracelets, these also help distribute the name.
If kids wear the bracelets on their wrists throughout the day, they will conduct curiosity and attention which will therefore get the word out about Beauty and the Bully.
Another way to distribute the name and message (which is what is what needs to be distributed since there is not "product") will be to record some of the speeches when performing at school assemblies so that they can be on YouTube for people who didn't have a chance to see the team speak.
Beauty and the Bully distributes itself to the community by going from school to school speaking. With a good website and information it will be easy to distribute the campaign even though it is not a product. Since the company does have awareness bracelets, these also help distribute the name.
If kids wear the bracelets on their wrists throughout the day, they will conduct curiosity and attention which will therefore get the word out about Beauty and the Bully.
Another way to distribute the name and message (which is what is what needs to be distributed since there is not "product") will be to record some of the speeches when performing at school assemblies so that they can be on YouTube for people who didn't have a chance to see the team speak.
"The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers." - Marketing pg 12
Final Project: Project
"Many sellers make the mistake of paying more attention to the specific products they offer than to the benefits and experiences produced by these products."- Marketing pg 8
My "product" isn't necessarily a product, it is a cause. I am not selling something for people to buy I am marketing a cause to help the community.
"The best products are those that sell the most. Of course, your customers don’t care about how you sell; they care about how they buy." -http://www.pragmaticmarketing.com/courses/effective-product-marketing
My "product" isn't necessarily a product, it is a cause. I am not selling something for people to buy I am marketing a cause to help the community.
"The best products are those that sell the most. Of course, your customers don’t care about how you sell; they care about how they buy." -http://www.pragmaticmarketing.com/courses/effective-product-marketing
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